Orenda.

Orenda Box installs beside a PLC. It records selected signals, such as machine state, output, stops, alarms, temperatures, and counters, and keeps that operating history on site.

Approved MES, SCADA, and diagnostic applications run on the Box. In Orenda Connect, a technician opens only the machine resource assigned to them instead of opening the customer’s whole network.

Orenda AI analyzes recent production and maintenance history as part of the operational workflow. It finds recurring problems, creates maintenance reports and smart alarms, and recommends the next check.

The first users are owners, after-sales leaders, plant operators, automation teams, and service partners. A machine builder may want a repeatable installed-base service layer; a factory may want local applications and operational visibility; an automation or service partner may want to manage equipment across customers. When a machine stops, teams often start with calls and screenshots before they have the machine history needed to diagnose it remotely.

Aquant’s industrial-machinery benchmark puts the average service event at $1,303. When the first visit fails, the case takes three visits and about 13 extra days. This is a benchmark for comparable service teams, not a measured Orenda customer result.

Remote access alone does not solve the problem. The builder needs machine context, approved local tools, controlled access, and useful maintenance guidance in one repeatable machine-model setup.

An İzmir tortilla-machine builder tried other remote-service products before testing Orenda. According to the founder, none of the competing products gave the builder the complete hardware and software system it needed; Orenda combined the hardware, remote service, machine integration, and AI. The builder signed an LOI. The deal is not closed; the next step is a paid standardization project.

With separate products, the builder must connect remote access, PLC data, local applications, AI, user access, updates, and recovery. Orenda provides these functions in one platform with ready integrations and one reusable setup for each machine model.

After the first setup, the next compatible machine needs three actions: mount Orenda Box on the panel rail, connect Modbus, and scan the QR code to add the device to the Orenda Connect project.

Service then starts before the customer reports a fault. AI watches the machine history, sends a warning to the configured builder, maintainer, or operator, and suggests an action. The AI never changes the machine. An authorized person can inspect the data on mobile or desktop and change approved PLC values through the configured data layer.

The work map uses comparable industry cases until Orenda has measured the same jobs with customers. Labor calculations use €39.80 per hour unless a source reports its own rate. Product fees, parts, and factory losses are kept separate.

In PMMI’s 2024 U.S. packaging survey, 83.1% of end users said predictive-maintenance capability mattered, while 75% of OEM respondents did not offer it. Customers want the capability, but most OEMs still do not sell it.

The same survey found that 43.2% of end users work through several remote-service interfaces and another 15.3% use a different system for every machine. A machine builder that can ship one consistent service layer has a practical advantage.

The customer base is also export-heavy. UCIMA counted 619 Italian packaging-machinery companies in 2024, and 79.4% of their revenue came from exports. These builders must support machines far from their own service teams.

Management scenario: if 20 builders each make 5 to 10 suitable machines a month and attach Orenda to all of them, they add 1,200 to 2,400 Boxes a year. This is target math, not contracted volume or a forecast.

The demo uses seeded tortilla-line data in live product interfaces. Orenda MES shows 10 breakdowns, an 84.4 risk score, a 16.95-point OEE decrease, and 6.1 hours of downtime in Oven Zone 2.

A live model call analyzes that history. It identifies recurring problems and risk indicators, creates a maintenance report and smart alarms, and recommends the first check. Orenda Connect then opens only the assigned machine resource.

The interfaces and model call are live. The machine values are demo data, not customer results.

The automation partner is introducing Orenda across 40 factories, and Boxes are being deployed progressively as each site is ready.

The rollout is already moving beyond a single pilot: 15 Boxes are paid and the first deployments are active, while the remaining factories create a natural expansion path for the same platform.

The machine-builder signal is the İzmir LOI: the builder tested competitors before Orenda and moved forward after testing Orenda’s hardware, remote service, machine integration, and AI workflow, although the commercial order is not closed yet.

Together, the rollout and the LOI show two forms of demand - partner-led deployment across multiple sites and machine-builder pull after a real competitor comparison - while the next proof is repeat installation and paid standardization.

A standard Box sells for €1,000. Manufacturing and packaging cost €200, leaving €800 before fulfillment, warranty, support, cloud, sales, and channel costs.

A 4G Box sells for €1,200. Manufacturing and packaging cost about €285, leaving about €915 before the same costs.

Published Connect prices are €14.50, €39.50, and €99.50 a month. They are current promotional prices. Subscription revenue is still zero, and the paid-per-Box policy used in the target model must be written into the commercial offer.

Machine-model engineering is quoted at €450 per person-day. The total depends on the accepted scope. The three planned revenue sources are integration, Box sales, and paid Connect plans.

The ideal model reaches about €10 million in EBITDA in 2031 with 10,000 annual Box sales and about 29,000 paid Connect plans at year-end. The full-year result uses about 24,500 average paid plans. Question 8 shows the path and the assumptions.

The model starts when a builder pays to standardize one machine model. Once the configuration is accepted, the builder can reuse it and make later compatible installations plug-and-play instead of starting another engineering project.

A builder that makes 5 to 10 suitable machines a month could add 60 to 120 Box sales a year at full attach. This is management scenario math, not current volume.

At the published Growth price of €39.50 a month, 100 paid Growth plans would equal €47,400 in ARR and 1,000 would equal €474,000, before any further discount or attrition. More paid users, applications, and vendor access can raise account value without another hardware sale.

The first paid engagement solves one service problem using selected PLC signals. It delivers one local view, one approved remote-service resource, one AI maintenance report, one reusable machine-model setup, and a written acceptance test. The Box, engineering work, and Connect plan are priced separately.

The proposed target is a useful service workflow within five business days after a site-ready installation and acceptance within 14 days. These are targets, not measured results.

The model resolves when the builder pays, accepts the setup, orders another Box, and a trained reseller completes the repeat installation. That turns one engineering project into a repeat product and service channel.

Ömer saw the problem while leading manufacturing-software work at Dera Technology. After machines left the factory, service teams diagnosed faults from calls and screenshots because they did not have one reliable machine history. That experience led him to build Orenda.

Ömer has worked in cryptography, semiconductor architecture, embedded systems, industrial software, customer projects, field deployment, and commercial delivery.

Suna has worked on enterprise and distributed systems at Softtech, SabancıDX, and Microsoft. She leads the software architecture and quality behind Orenda’s device, access, application, and update platform.

Ömer and Suna have worked together since they co-founded the Creatiny student club. In eight months of full-time execution, they took Orenda to traction and profitability and completed its first international deployment in Bulgaria.

Orenda will own sales, partner development, sourcing, and delivery. What we want from Gateway X is access to the right customers, channel partners, suppliers, and operators.